HMGT 163 Meetings, Conventions, and Expositions

This course provides students with a detailed approach to the various types of meetings and conventions, the types of organizations that stage these events, and how to reach and sell to this important group segment. It also includes aspects of meeting and convention service. The course examines practical advice on how to reach each of the group meeting market segments, how to implement successful sales strategies, and how to ensure that an event flows smoothly.

Credits

3

Hours Weekly

3

Course Objectives

1. Provide an overview of the current meetings and conventions market and the trends that are affecting
   this segment today.
2. Discuss a marketing plan, its components, and details of how to put a marketing plan into action.
   
3. Review various sales structures and positions and demonstrate how sales functions are managed.
4. Discuss the characteristics of the various meeting market group segments.
5. Identify and create sales and advertising strategies for a hotel sales office.
6. Develop an overview of the service function, detailing several management options for large and small
   properties.
7. Explore the world of exhibits and trade shows, focusing on types of exhibits, and key
   personnel, through hands-on activities, case studies, and research.

Course Objectives

1. Provide an overview of the current meetings and conventions market and the trends that are affecting
   this segment today.

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   1. Function at the entry-level or mid-level management position within the hospitality field.

   Degree: Hospitality Management - A.A.S. Degree (Career)

   6. Operate in a context of legal, ethical, and service modes as set by the industry.

2. Discuss a marketing plan, its components, and details of how to put a marketing plan into action.
   

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   1. Function at the entry-level or mid-level management position within the hospitality field.

3. Review various sales structures and positions and demonstrate how sales functions are managed.

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   1. Function at the entry-level or mid-level management position within the hospitality field.

4. Discuss the characteristics of the various meeting market group segments.

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   1. Function at the entry-level or mid-level management position within the hospitality field.

5. Identify and create sales and advertising strategies for a hotel sales office.

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   4. Utilize problem-solving skills related to managerial issues with the hospitality/tourism industry.

6. Develop an overview of the service function, detailing several management options for large and small
   properties.

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   4. Utilize problem-solving skills related to managerial issues with the hospitality/tourism industry.

7. Explore the world of exhibits and trade shows, focusing on types of exhibits, and key
   personnel, through hands-on activities, case studies, and research.

   Program Goal(s)

   Degree: Hospitality Management - A.A.S. Degree (Career)

   4. Utilize problem-solving skills related to managerial issues with the hospitality/tourism industry.