Rouse Company Foundation Student Services Building

BMGT-130 Principles of Marketing

Students will learn the introductory principles of marketing - research, segmentation, targeting, product/service attributes, pricing, distribution, and promotion. Strategies will be explored to create an effective marketing plan for an organization. The course is kept current by students' exposure to guest speakers and case analyses. Some written and oral reports will be required from these activities.

Credits

3

Prerequisite

Prerequisite: BMGT-100.