ENTR 210 Business Plan Design & Delivery

In this course students develop a business idea and analyze its feasibility. Students conduct primary research (customer interviews, observations, and surveys) and secondary research (analyzing market trends and other data) to validate aspects of the business such as market size, pricing plans, and growth potential. Students design market entry strategies and a financial plan. Students also write a comprehensive business plan and deliver a business plan pitch.

Credits

3

Hours Weekly

3

A graduate should be able to

1. Develop a business idea.
2. Analyze and assess feasibility of business idea using real-world data and experiences.
3. Evaluate and refine business idea as new customer and market conditions are gathered.
4. Design and write a comprehensive business plan.
5. Prepare and deliver a business plan pitch.
6. Examine and reflect on entrepreneur experience and assess personal entrepreneurial characteristics.

A graduate should be able to

1. Develop a business idea.
2. Analyze and assess feasibility of business idea using real-world data and experiences.
3. Evaluate and refine business idea as new customer and market conditions are gathered.
4. Design and write a comprehensive business plan.
5. Prepare and deliver a business plan pitch.
6. Examine and reflect on entrepreneur experience and assess personal entrepreneurial characteristics.