SPCH-142 Bus. Dev. & Sales for Emerging Leaders
Developing effective selling skills is important not only for professional salespeople but also for all of us who seek to persuade others. This course introduces the student to the basic skills used in business development and professional selling. Topics covered include how to prospect for potential clients, build effective relationships, assess an individual's needs, present specific solutions and negotiate agreements. Given the growing need for global competency among business professionals, this course will also look at cultural context and the implications for negotiating agreements. This is appropriate for those interested in learning more about the profession of selling or for those who want to improve their ability to persuade others. Instruction is highly interactive with extensive use of oral and written communication and role play.