Rouse Company Foundation Student Services Building

HMGT-235 Casino Marketing

This introductory course acquaints students with factors affecting the effective marketing of a modern casino. The external environment is explored along with the decisions made by individual consumers. Students are exposed to segmentation, positioning, the Service-Profit Chain, and revenue management as well as ethical considerations affecting marketing decisions.

Credits

3

Prerequisite

Prerequisite: HMGT-101 and HMGT-110.