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2021-2022 College Catalog

Online Catalog

BMGT 204 Building Your Personal Brand in the Age of Social Media

Building strong personal branding with today's technology will have a lifelong impact on one's life and career. In this course, students will understand the foundation of personal branding and will use social networking tools to build and to grow their personal brand. Students will build a personal brand to help them expand their personal network, to attract job opportunities, to advance their career, or grow their business. Students will analyze and choose current best social media tools for their personal goals and will learn how to build and promote their personal brand. Students will discover how to measure the success of their social media branding.

Credits

3

Hours Weekly

3

Course Objectives

  1. Select and analyze the best social media tools to promote a personal brand.
  2. Demonstrate effective use of social media tools.
  3. Communicate and collaborate through the use of social media.
  4. Create a plan to measure the success of personal social media branding.

Course Objectives

  1. Select and analyze the best social media tools to promote a personal brand.

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Technological Literacy Rubric

    Technological Literacy

    • TL1
  2. Demonstrate effective use of social media tools.

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Technological Literacy Rubric

    Technological Literacy

    • TL2
  3. Communicate and collaborate through the use of social media.

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Technological Literacy Rubric

    Technological Literacy

    • TL3
  4. Create a plan to measure the success of personal social media branding.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Assessment Rubric